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Why a Marketing Blog?
A blog is a journal maintained by a blogger and has information that is published instantly to their blog website. Blogging is gaining popularity over the years due to the high number of blogs being created. Due to the increase in the number of internet users, blogs continue to attract many committed readers. Marketing website helps one market their goods and services online. Providing a platform in which a buyer and a seller can interact is very vital to the number of sales a business makes. Marketing blogs promote customer-seller interaction thus attracting many customers leading to business growth. Sellers provide customers with information on a product and customers give tips on how to improve it. Marketing blog has a number of benefits as described below. Read to discover more.
Low cost of advertising is the first benefit on this page. Blog marketing is among the cheapest means of advertising. It only requires that you find a writer who regularly publishes posts on their blog. One or their employees can also invest in content creation.
Secondly, a marketing blog supports a company’s social media undertakings now! Maintaining an active social media presence requires high-quality content. It is vital that one directs those leading your site because sharing blog posts helps increase traffic of the business website. This is because blog posts contain topical and high relevant information. Email newsletter-one of the contents in blog posts lower stress of thinking what information should be posted. A simple top ten list highlights your best blog content over a period of like two weeks thus provide valuable content that your readers will appreciate.
Marketing blog places you as a leader in your niche. This shows they have expertise in their niche thus grow trust and familiarity with their potential clients.
Another pro of a marketing blog is the improved conversion rate. It is mandatory that you be active in blogging because it acts as a sign that your business is still operational and is well maintained. Maintaining high-quality information promotes customer loyalty thus increases your conversion rates. Companies that use marketing blog increases profits time after time.
Marketing blog also helps generate inbound links. One key pillar of search engine optimization is high-quality inbound links. A high quality of inbound links is a major aspect of search engine optimization. When you add new content on your blog, it can be used as a resource for citation by fellow bloggers, journalists and authors which further accumulates your inbound links.